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AI-native platform for sports organizations
Put your roster’s IP to work.
Launch athlete-led learning, licensed media and sponsor experiences from your approved roster and archive—with rights, brand standards and review built into the program.
This starts a partnership conversation with the Super team. Licensed human intelligence. Your rights, values and permissions built in.
See a roster workflow
From approved source to permitted channel.
Pick an example and a decision to see how rights, sources, review and channels shape what gets published.
Draft output
Lesson 3: Reading a closeout before you shoot
1Rights & sources
Eddie Johnson · voice and approved coaching expertise
- Example source: licensed training footage
- Example source: approved coaching outline
2Audience & use
Adult academy learners, 18+
Learning content · within the licensed scope
3Context & reviewer
Encouraging tone · no injury or medical advice
Reviewer: Athlete's authorized reviewer and academy director
4Permitted channel
Approved: Club learning app · English and Spanish
Scenario sources, policies and sign-offs are examples, not these individuals' actual instructions or endorsements. Illustrative example data. Each athlete's permissions are agreed separately from your organization's rights; your program's actual sources, reviewers and channels are configured with the Super team.
What you can create
Put your organization's rights to work.
Source
Archive photo + interview transcript
Story
Sourced member feature, reviewed by the club historian
John Booty · AI-transformed archival portrait · example source-to-story card
Activate your archives
Turn licensed photos, footage and interviews into sourced stories your reviewers can trace, for members and fans.
Eddie Johnson · AI-transformed portrait
Package approved player expertise
Build academy lessons and coaching series from the knowledge participating athletes choose to share, on their own terms.
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Offer sponsors new formats
Create commercial opportunities with partner reads, explainers and member content scripted inside agreed categories.
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Coordinate separate approvals
Talent, organization and partner sign-offs stay distinct, so each output carries the approvals it actually needs.
What we configure together
Six settings shape your program.
Participating identities
Which athletes, coaches and voices take part, each under their own permissions.
Source library
The archive, expertise and media the program may draw on.
Topics and values
What the program covers, its tone and what it avoids.
Sponsor categories
Partner categories allowed, held or excluded.
Channels, languages, territories
Where outputs appear, in which languages and markets.
Approvals and reporting
Who signs off, and the reporting your team needs.
Each athlete who takes part agrees their own terms, distinct from your organization's rights. Your program's rights, approvals and delivery are scoped with the Super team before launch.
Licensed human intelligence, your permissions built in.
Each program is configured with you. Judgment informs; independent permissions decide. Controls apply to the paths integrated into your deployment.
Judgment informs; independent permissions decide. Each layer is configured for your program and applies to the channels integrated into it.
Supporting perspective: is a kill switch enough?What's at stake
Judgment informs. Independent permissions decide.
Misattributed answers
Super Data keeps each answer tied to approved sources with provenance.
Unapproved endorsements
Super Identity and Super Control limit sponsor use to agreed categories and channels.
Context loss
Super Consciousness brings topics, values and named reviewers into each output.
Use outside the license
Requests outside scope are held or not produced on integrated paths.
Eddie Johnson · AI-transformed portrait
A real approved sports example
EJ Scoring Lab with Eddie Johnson
Eddie Johnson's Scoring Lab is an approved sports sample: one athlete's licensed knowledge, shaped into an experience people can use.
Enter the Scoring Lab
Why Super / LootMogul
Built for the whole roster program, not one asset.
Many good tools overlap with parts of this. The difference is breadth for your workflow: separate talent, organization and partner approvals, real sports operating heritage and approved expert examples.
Voice and video generation tools
Create strong voice, video and agent assets, often with consent and guardrail features of their own.
Personal-agent platforms
Give individuals and teams a knowledge persona, with privacy, sharing and access controls.
LootMogul, from Super
Configures one organization-wide licensed-IP program across participating talent, your archive and commercial partners: identity, sources, context and permissions in a single workflow.
Examples of adjacent first-party documentation: Delphi (personal knowledge and voice) · Personal AI (personas and team workspaces) · ElevenLabs (voice agents with guardrails) · HeyGen (consent-based video twins)
See the full source-backed comparisonIndustry context
Why this matters now
Y Combinator · Winter 2027
Requests for Startups — Winter 2027(opens in a new tab)YC highlights specialized models, rights to domain data and company-owned intelligence.
For your program: Reusable approved expertise and evaluation criteria keep their value as underlying models change.
a16z · 9 Dec 2025
Big Ideas 2026: Part 1(opens in a new tab)a16z explores agent infrastructure and vertical workflows involving multiple parties.
For your program: The IP owner, the operator and the commercial partner each hold distinct authority.
a16z · 28 Oct 2026
The New Security Agenda(opens in a new tab)a16z identifies securing AI deployments as a growing enterprise priority.
For your program: Make permissions and review part of the deployment, not an afterthought.
Independent industry perspectives; Super’s interpretation. No endorsement or affiliation is implied.
More on how this shapes the architectureQuestions
Before you start.
What is LootMogul, and who is it for?
LootMogul is Super's AI offering for teams, leagues, clubs and players' associations. It turns approved roster IP and archives into athlete-led learning, licensed media and sponsor experiences, available for tailored deployments. Super is operated by NextGenTM, Inc.
What intellectual property does our organization provide?
You provide the media, archive footage, photos, interviews and organizational knowledge you are authorized to use, plus introductions to participating talent. Each athlete agrees their own voice, likeness and knowledge permissions; organization rights do not replace individual consent.
How do rights, sources, judgment and permissions work?
Super Identity defines licensed IP and permitted uses. Super Data organizes approved sources and provenance. Super Consciousness brings human context, values and reviewers into recommendations. Super Control applies independent permissions to integrated actions. Judgment informs; permissions decide.
How do we begin and customize a program?
Choose Build your AI program to start a conversation with Super. Together, scope participating identities, sources, topics and values, sponsor categories, channels, languages, territories, approvals and reporting. Your program's rights, approvals and delivery are agreed before launch.
Our sports history · record as of November 2026
LootMogul is where our work with athletes started. It led to SuperAthlete, and then to Super, the company that now brings these lines together.
1,800+ athletes licensed with consent across LootMogul and SuperAthlete history. Every athlete voice is AI-labelled.
Historical programmes (documented company history, separate from the industry commentary above): accelerated by NBPA, a16z CLF and Patricof Co. · NVIDIA Inception member · broadcast partner of Major League Cricket (MLC).
Part of Super · an AI-native company
Build your AI program.
This starts a partnership conversation with the Super team.