Academy
Teach what your athletes know.
Build academy lessons and coaching series from your roster’s expertise, with sources and review shaped around your organization.
Explore learning programs
Sports AI for organizations
Sports AI.
Built for your organization.
For sports agencies, leagues, player associations, teams and clubs: launch education, content, fan and sponsor experiences from your licensed sports IP—rosters, archives, athlete knowledge and sponsor relationships—with rights, sources and permissions configured per organization and rights holder.
Agencies · Leagues · Player associations · Teams · Clubs Academy · Fan Media · Sponsor Programs
01 / Roster to program
One roster.
More ways to put it to work.
Example configuration
AI Licensed Twin · Eddie Johnson
Basketball · NBA career
Academy
Expertise becomes a learning program.
Build lessons and coaching series from your athletes’ knowledge, with the sources, topics and reviewers you choose.
Lessons · coaching series · member learning
Plan your sports AI programYour team chooses the sources, audiences and channels. Human judgment informs recommendations; independent permissions govern integrated actions.
02 / The opportunity
Your knowledge.
Your next program.
Sponsor Programs
Give partners a new format.
Create licensed commentary, partner reads and branded series in the categories and channels your talent chooses.
Explore sponsor programsLicensed talent for your organization
Real talent. A digital counterpart.
What we configure together
Six settings shape your program.
Participating identities
Which athletes, coaches and voices take part, each on their own terms.
Source library
The archive, expertise and media your program draws on.
Topics and values
What the program covers, its tone and what it avoids.
Sponsor categories
The partner categories you welcome, and the ones you don't.
Channels, languages, territories
Where outputs appear, in which languages and markets.
Approvals and reporting
Who signs off, and the reporting your team needs.
Every athlete sets their own terms alongside your organization's rights. We shape the details with you before launch.
Shared technology
Your rights, values and permissions built in.
Licensed human intelligence. Your rights, values and permissions built in: Super Identity, Super Data, SuperEthos and Super Control, configured per program.
Judgment informs; independent permissions decide. Each layer is configured for your program and applies to the channels integrated into it.
Explore the platformQuestions
Before you start.
What is LootMogul, and who is it for?
LootMogul is Super's sports AI offering for organizations: sports agencies, leagues, player associations, teams, clubs and authorized sports businesses. It turns licensed sports IP—rosters, archives, athlete knowledge and sponsor relationships—into coordinated education, content, fan and sponsor experiences. Super is operated by NextGenTM, Inc.
How is LootMogul different from SuperAthlete?
LootMogul runs organization-wide programs across a roster, with rights, sources, audiences, channels and permissions configured per organization and per rights holder. SuperAthlete is for individual athletes and sports IP holders creating their own AI experiences.
What intellectual property does our organization provide?
You provide the media, archive footage, photos, interviews and organizational knowledge you are authorized to use, plus introductions to participating talent. Each athlete agrees their own voice, likeness and knowledge permissions; organization rights do not replace individual consent.
How do rights, sources, judgment and permissions work?
Super Identity defines licensed IP and permitted uses. Super Data organizes your sources and tracks where every answer came from. SuperEthos brings human context, values and reviewers into recommendations. Super Control applies independent permissions to integrated actions. Judgment informs; permissions decide.
How do we begin and customize a program?
Choose Plan your sports AI program to start a conversation with Super. Together, choose the talent, sources, topics and values, sponsor categories, channels, languages, territories, sign-offs and reporting before launch. Formats shown on this site are example programs; each deployment is scoped with you.
Our sports network · November 2026
LootMogul is where our work with athletes started. It led to SuperAthlete, and then to Super, the company that now brings these lines together.
1,806 licensed athletes and public figures across the current network. Every athlete voice is clearly labelled as AI.
Milestones along the way: accelerated by NBPA, a16z CLF and Patricof Co. · NVIDIA Inception member · broadcast partner of Major League Cricket (MLC).
Plan your sports AI program.
Tell us about your organization, rights and goals, and the Super team will be in touch.